Organic traffic
Clearly labeled estimate
Competitor search intelligence
Compare competitor search signals with company context
Use a competitor analysis tool to compare 2–3 domains through clearly estimated organic traffic, keywords, rankings and backlink signals—then keep the qualitative company comparison in view.
Domain ComparisonIllustrative
Your domain + 2 competitors
Snapshot ready
Coverage varies
Organic traffic
Clearly labeled estimate
Coverage varies
Ranked keywords
Positions, volume, difficulty & intent
Coverage varies
Backlink profile
Links, domains & dofollow estimate
Coverage varies
Domain signals
Rank, spam & broken backlinks
Observed keywordPos · Vol · Intent
competitor keyword researchShown when available
One report, two research layers
Search intelligence and business context together
Move from domain-level SEO observations to the qualitative questions that shape positioning, outreach and market decisions.
Ranked keywords
Positions, volume, difficulty & intent
Backlink profile
Links, domains & dofollow estimate
Domain signals
Rank, spam & broken backlinks
Inside the interface
See what the report actually contains
The SEO & Traffic workspace and the qualitative comparison are separate views of the same competitor research workflow. Toggle between raw search signals and business context.
SEO & Traffic View
Compare organic traffic, keywords, and domain signals side by side.
The SEO & Traffic view compares 2–3 domains through clearly labeled estimates and observations for organic traffic, ranked keywords, positions, backlinks, referring domains and domain signals. A separate qualitative view adds positioning, strengths, weaknesses and opportunities. Estimates are not private analytics, continuous rank tracking or guaranteed performance.
Qualitative View
Assess market positioning, strengths, and business context.
Market Position
Compare positioning and sector context gathered from available public sources.
Strengths
- Publicly visible differentiators
- Reach and offering signals
Weaknesses
- Visible positioning gaps
- Areas requiring validation
Identified Opportunities
Use the comparison to form a focused market, content, or outreach hypothesis, then validate it before acting.
Sample visualization. The qualitative output highlights positioning differences but does not measure private commercial performance or market share.
The competitor analysis workflow
Move systematically from raw data to strategic action.
1
Set the comparison
Enter your own domain first, then add one or two competitor domains and choose the target country and language.
2
Read search demand
Compare estimated organic traffic, organic and paid keyword counts, and observed keyword positions.
3
Inspect authority signals
Review backlinks, referring domains, domain rank, dofollow estimates, spam signals and broken backlinks.
4
Add market context
Use the qualitative view for positioning, strengths, weaknesses and opportunities before deciding what to do next.
What it does
Competitor Analysis compares 2–3 domains using available search observations and qualitative company research. It shows clearly estimated organic traffic, organic and paid keyword counts, top ranked keywords and positions, backlinks, referring domains, domain rank, spam and broken-backlink signals; the first (own) domain also includes its top referring domains when available. The qualitative comparison keeps positioning, sector, market position, strengths, weaknesses and opportunities alongside the SEO signals.
Who it is for
Founders, commercial leaders, SEO teams and market researchers comparing alternatives, researching competitor websites, or preparing a strategic discussion.
Access
Ultra includes 10 new Competitor Analysis reports per month. Each report compares 2–3 domains and counts as one use. Reopening the same domains, country and language from the current month uses the cached report without consuming another allowance. It is not a replacement for specialist intelligence, legal review or financial analysis.
Evidence, limits and responsible use
Organic traffic is an estimate derived from available search observations, not a site's analytics. The feature does not access competitors' GA4 or Google Search Console properties. Coverage may be incomplete or delayed; treat all output as research context, not a guarantee or definitive ranking.
Frequently asked questions
For 2–3 domains, it can show estimated organic traffic, organic and paid keyword counts, top ranked keywords and positions, backlinks, referring domains, domain rank, spam and broken-backlink signals. The first (own) domain also gets its top referring domains when available, alongside qualitative company context.
No. Competitor Analysis does not access competitors' GA4 or Google Search Console properties. It uses available search observations and public company or website context.
No. It presents comparable research signals and qualitative context. Estimated metrics can be incomplete or delayed and do not provide a guaranteed or complete measure of quality, market share, traffic or performance.
No. Ultra includes 10 new Competitor Analysis reports per month. Each 2–3-domain report counts as one; cached repeats for the same domains, country and language do not consume another report.
Turn competitor signals into a focused next move
Compare domains, inspect the evidence, then continue into market research, company discovery or your growth plan.